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COMMON FIREHOUSES
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"Yeah, but…" This is code for “I think the idea stinks.” Anything that comes after the but is bull.
It’s not in the budget. Of course not. This year’s budget was made up last year, when circumstances were totally different.
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They’ll never buy it. They’ll also never pay $3.00 for a cup of coffee, buy a bottle of water, pay for air for your tires.
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It’s unrealistic. Were Alexander Graham Bell and Ted Turner unrealistic? Realism is just a name for yesterday’s thinking. With change happening so fast, what was realistic last month is now outdated.
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It’s just a fad. Yes, and so were the compact car, the microwave oven, the fax machine. Today’s fad is tomorrow’s household word.
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It’ll never work; can’t be done. Here’s the never’s again. Imagine if all the innovators listened to these guys? If these naysayers are so smart, how come they never come up with any ideas of their own?
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If it ain’t broke, don’t fix it. And if you wait until it’s broke to fix it, you’ll end up with nothing left to fix.
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Don’t rock the boat. Huge waves of change are already rocking the boat and will sink it if you don’t start moving
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Don’t stick your neck out. An ostrich strategy that can’t possibly work in a competitive environment. If you don’t stick your neck out you’ll lose your head.
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The toos. It’s too hard, too complicated, too expensive, too quick, slow, showy, takes too long. Anytime you hear the word too it’s too late.
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Let’s wait and see. A delay tactic based on the hope that down the road the whole idea will be forgotten.
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A tip: if 90% of the people think your idea is terrific… you’re too late. If 90% think you are nuts and firehose you… you’re probably onto something.
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