Robert Kriegel, Keynote Speaker, Author



	Innovation: Always Consider the Opposite If everyone does it one way, do the opposite Don’t follow customers, lead them Be a market driver not market driven Sell value not price Start at the back not front, bottom not top, end not beginning	Warm up CHANGE Digital Era: New Opportunities Change-Ready Thinking: Riding the Wave of Change Challenge the Rules: Change the Game Sacred Cow Hunt Red Time, Green Time: Maximizing Productivity How Winners Keep Winning - Sports INNOVATION Innovative Thinking: It’s easy Always Consider the Opposite Don't Satisfy the Customer: Surprise 'em Creative Breaks: Take a Time Out Look Out of the Box OBSTACLES TO CHANGE & INNOVATION Speed Kills: Don't Let the Gotta's Get You Fear - The Mind Killer and how to overcome it Firehosing: Stoke the Fires, Don't Soak'em Family Firehosing LEADERSHIP Coaching Motivation Caring Taking it Home

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Innovation: Always Consider the Opposite